An Elevator Pitch – What Is It?

What is an elevator pitch?

An elevator pitch is a 30 – 60 second speech used to communicate your value proposition to your audience. You could use an elevator pitch at personal or business networking events to make a killer first impression.

When you meet someone for the first time, how do you communicate your offer? You could be making an offer for your business, or maybe you’re looking for a job. Or, it could also be for a personal project you’re working on and you need a collaborator.

No matter the scenario, communicating with a person and establishing your credibility right away is a really tough task! And if it’s at a networking event, it’s even tougher! There are way too many people trying to impress everyone. Wait, but are they really accomplishing their goal? Probably not!

Make a great first impression with your elevator pitch

This is where you can make a mark and leave a networking event having made a great first impression. You do this with a well crafted and well practised elevator pitch. Deliver a natural sounding spiel that is not meant to make a sale. The sole objective of an elevator pitch is to make an impactful first impression.

I recently did a workshop with a group of entrepreneurs and very interestingly most of them struggled with their first draft of it. Let me be honest, so did I when I first decided I needed one. How do you communicate your offer to your target audience without being pushy and salesy? At the end of the day, we’re dealing with humans and we need to empathize with them. Would you like being sold to by a stranger who doesn’t even understand what you need? I’m guessing the answer is a resounding “no!”

So, if you don’t want to be that pushy salesman and just want to connect with your target audience first, you’ll need to be engaging.

You can follow a few easy steps to create your elevator pitch and avoid some common mistakes. I have created a full video presentation and walk you through these steps. You can watch the video by sending me an email to get instant access.

I hope you enjoy the video and do leave me a comment to let me know if you found it useful.